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    日媒:中國打擊“代購”,日企喜憂參半 [復制鏈接]

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    離線ch393887938
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    樓主  發表于: 07-03

    日本《日經亞洲評論》7月2日文章,原題:中國打擊“代購”對日本企業而言好壞參半中國6個月前推出的一項電子商務新規讓日本企業受到沖擊,但也有一些日企從中嗅到了機會。
    一名居住在日本的中國人說,2015年高峰時期,他每月靠“代購”日本化妝品和紙尿褲能收入20萬日元(約合1.27萬元人民幣)。但今年1月,北京的新規開始生效,要求電子商務網站運營商向政府機構進行登記并繳納稅款,而且還要對網站進行監管,避免出現假貨或水貨。這對于依賴電子商務網站和社交媒體的“代購”們而言是一記重擊。
    “代購”大潮如今變成了“小溪流”,使日本零售商受到沖擊。東京“真實數據”市場研究公司對約5000家藥妝店的銷售數據統計顯示,今年前4個月,平均每家藥妝店的外國游客消費額下降了19%。
    日本百貨商店協會表示,日本百貨商店基本上未受到中國新規的影響。今年1月,百貨商店的免稅商品銷售額出現下降,但2月至4月卻創下了月度銷售額的紀錄。購物人數和顧客平均消費額都出現了增長。
    盡管中國新規壓縮了“代購”的生存空間,但新規也包括了可能會推動官方銷售渠道的舉措,包括對跨境電子零售商減稅免稅的措施。日本化妝品生產商高絲首席執行官小林崎(音)對中國的新規表示歡迎,稱這會讓市場回歸正常。一些日本企業也強化了銷售渠道的建設。例如龍角散牌止咳片就通過跨境電商渠道實現了銷量大幅增長。(作者Yuma Ikeshita等,王曉雄譯)


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